...As long as it’s with BA it seems. The owner of British
Airways today secured the £172.5million purchase of BMI in which they have managed
to increase their landing slot share at Heathrow airport from 45% to 53%. It is
a deal which many expect to bring about job losses, a notion supported by
Willie Walsh, chief executive of IAG (the holding company of BA) who “is just unaware
of the numbers yet”.
Have British airways gone too far? |
Walsh expects the deal to be good news for the UK
economically with BA intending to switch the majority of BMI’s short haul
flights to longer haul destinations in emerging markets such as China and
Indonesia. Whether this change in destination will actually have any effect is
debatable. These destinations are already available on rival airlines such as
Virgin Atlantic and of present Britain remains a relatively unpopular
destination to visit.
An alternative view of this deal is that BA is simply
attempting to monopolise the market. By securing
the deal BA have managed to reduce consumer choice and therefore be able to
dictate prices. This could potentially price other airlines out of the market something
Sir Richard Branson agrees with; “This deal simply cuts consumer choice and
screws the travelling public”.
Whatever, the case though, IAG have secured an extremely competitive
deal. Most people forecasted the value of BMI’s Heathrow slots alone at
£382.6million let alone the whole company. The very fact that BA secured this
deal for such a low price shows that within the UK the BA holds too much power
in the airline market and today’s deal will only strengthen that position.
No comments:
Post a Comment