In the latest sales figures released today the luxury ‘British’
car maker Bentley saw sales figures rise by 37%. In 2011 Bentley managed to
sell 7003 cars almost 2000 more than in 2010, showing a marked improvement in
the fortunes for the manufacturer.
 |
| Bentley has stepped into a new market |
But where are these sales coming from? In the main, Bentleys
are brought from consumers in the US which is represented by the fact that out
of the 7003 Bentleys sold, 2021 of them were sold to US consumers. However,
China is an ever emerging market for Bentley cars with 1839 vehicles being sold
there in the last year. Bentley also has a strong foothold in the UK market
selling 1006 of its luxury cars including the Continental V8 model to UK buyers
in 2011.
These improvements in sales for Bentley are due a series of
reasons. One of these reasons is the newly introduced Continental GTC convertible
which helped enhance sales in December by 69% based on the previous year’s
results. The carmaker has also made a purposeful bid to try and corner the
Indian and Chinese luxury car markets, something they will look to continue into
2012 and beyond. This has involved increased funds for an aggressive advertising
campaign consisting of lengthy TV adverts and billboards which feature national
superstars within the cars themselves. By doing this Bentley has become the
mainstream luxury car brand and has thus improved sales figures.
Bentley has managed, by aggressively cornering the fastest
growing economy in the world in the form of China to achieve a profit for the
first time since 2008 and provide welcome employment for the residents of Crewe.
No comments:
Post a Comment